Welcome to Que Huong Asian Market: Bringing the Taste of Home to Houston's Vietnamese Community
Celebrate the grand opening of Quê Hương Asian Market, your neighborhood destination for authentic Vietnamese groceries, fresh ingredients, and the comforting flavors of home.
For many Vietnamese families living in the United States, food is more than something we prepare every day - it is a way to stay connected to our roots. The aroma of a pot of phở simmering on the stove, the fresh herbs that complete a bowl of bún, or the familiar flavors of a home-cooked meal can instantly bring back memories of family gatherings and life back home. These everyday moments remind us that no matter where we are, our culture continues to live on through the meals we share.
At Que Huong Asian Market, we understand how meaningful those moments are. Since the early 1990s, we have proudly served the Vietnamese and Asian communities in Houston by providing authentic ingredients and quality products that make home cooking possible. Today, we are excited to welcome both new and returning customers to experience everything Que Huong Market has to offer.

Serving the Vietnamese Community Since the Early 1990s
For more than three decades, Que Huong Asian Market has been a trusted destination for families searching for authentic Asian groceries in Houston. Over the years, generations of customers have visited our market to shop for everyday essentials, prepare holiday feasts, and recreate recipes that have been passed down through their families.
Our mission has always remained the same: to help every customer find the ingredients they need to prepare delicious, authentic meals at home. Whether you're cooking a simple family dinner or celebrating a special occasion, we're committed to providing quality products and friendly service that you can rely on.
Everything You Need for Authentic Vietnamese Home Cooking
Creating authentic Vietnamese dishes starts with fresh, high-quality ingredients. At Que Huong Asian Market, you'll find a wide selection of products carefully chosen to support the diverse flavors of Vietnamese and Asian cuisine.
Our market offers:
- Frozen Foods: Frozen chilies, purple yam (grated and sliced), steamed spotted babylon snail, half-dried wild-caught squid, semi-dried gourami, and whole frozen Ri6 durian - specialty items you'd have to special-order anywhere else.
- Dry Goods: Fresh bún, bún bò Huế noodles, bánh canh, phở tươi, and ST25 jasmine rice. Omachi instant noodles and the Simply bowl range (hủ tiếu Nam Vang, bún bò Huế, phở bò, miến bò kho) when you want a real meal without the cook time.
- Ready to eat & Eat: Xôi bắp, bún mắm, mì quảng, bánh bột lộc Huế, chả giò rế, chả mực Hạ Long, and fried banana with sesame - Vietnamese comfort food ready to heat and eat.
- Beverage & Drinks: Vinamilk yogurt, C2 teas, Sting energy drinks, Dalatmilk fresh milk, and a full herbal tea lineup - brown sugar ginger, longan, pandan, dandelion, royal court. Plus coconut cream and coconut water for cooking.
- Meat & Seafood: Steamed spotted babylon snail, half-dried wild-caught squid, and semi-dried gourami - the kind of proteins that show up in Vietnamese home cooking and almost nowhere else in Houston.
- Pantry Staples: MCH spicy dipping sauce (siêu cay and cay vừa), chili pepper salt with Vietnamese coriander, Hao Hao dipping salt, organic coconut water, and Hiep Long jelly powder for desserts.
Snacks & Sweets: Bánh tráng in every flavor - satay, cheese, garlic, tomyum stingray, shredded squid, Vietnamese coriander. Plus Orion Chocopie, Quasure sugar-free cookies, ZOO jelly candy, AFC crackers, and pandan crepes.
Whether you're preparing a comforting bowl of phở, a family-style hot pot, crispy bánh xèo, or your favorite homemade dishes, we're here to help you find everything you need in one convenient location. We believe that great meals begin with quality ingredients, and every product on our shelves is selected with our community in mind.
More Than a Grocery Store - A Place for Community
Que Huong Asian Market is more than a place to shop. It is a place where culture, tradition, and community come together. Many of our customers have been shopping with us for years, introducing children and grandchildren to the ingredients, flavors, and recipes that have long been part of their family traditions.
Food has a unique way of bringing people together. Whether it's preparing a weekend family dinner, gathering for Lunar New Year celebrations, or sharing favorite recipes with friends, every meal helps preserve the traditions that connect us to our heritage. We're honored to be part of those meaningful moments and grateful for the trust our community has placed in us over the years.
Why Families Choose Que Huong Asian Market
We know that choosing where to shop is about more than convenience. It's about finding a market that understands your needs and values the traditions behind every meal. That's why Que Huong Asian Market continues to serve generations of families throughout Houston.
When you visit our market, you'll discover:
- Authentic Vietnamese and Asian grocery products
- Fresh produce, meats, and seafood
- A wide selection of pantry staples and specialty ingredients
- Friendly customer service
A welcoming shopping experience for the local community
Whether you're looking for familiar favorites or exploring new recipes, we're here to make every shopping trip enjoyable and convenient.Feel free to explore our website before your visit to browse the products we carry and see what's available in-store. While online ordering isn't available at this time, our website makes it easy to discover your favorite Vietnamese groceries and plan your shopping before stopping by.

Visit Que Huong Asian Market Today
Whether you've been shopping with us for years or are visiting for the very first time, we warmly invite you to stop by Que Huong Asian Market and experience the flavors that bring our community together. From fresh ingredients for everyday meals to specialty products for family celebrations, we're proud to be part of your cooking journey.
Visit us at 14149 Northwest Freeway, Houston, TX 77040, and explore a wide selection of authentic Asian groceries, fresh produce, quality meats, seafood, and pantry essentials. Our doors are open daily from 8:00 AM to 8:00 PM, and we look forward to welcoming you.
Thank you for letting Que Huong Asian Market be part of your family's table. We can't wait to serve you and help you bring the taste of home to every meal.